Women are POWERFUL consumers! See these stats!

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STATISTICS
Women account for 85% of all consumer purchases including everything from autos to health care:

91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
93 % OTC Pharmaceuticals American women spend about $5 trillion annually…

Over half the U.S. GDP Women represent the majority of the online market
Digital Divas By The Numbers:
22% shop online at least once a day
92% pass along information about deals or finds to others

171: average number of contacts in their e-mail or mobile lists

76% want to be part of a special or select panel

58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)

51% are moms

Source: Mindshare/Ogilvy & Mather